12 Typografie-Ideen für Websites, bei denen schon der Text Teil des Designs wird.

<div class="d7-typo-t01">
  <h3>Gute Websites<br>müssen nicht schreien.</h3>
  <p>Sie dürfen trotzdem hängen bleiben.</p>
</div>

.d7-typo-t01 h3 {
  margin: 0 0 16px;
  font-size: clamp(38px, 5vw, 60px);
  line-height: .98;
  letter-spacing: -.045em;
  font-weight: 400;
}

<div class="d7-typo-t02">
  <h3>Ihre Website.<br>Nur <em>besser.</em></h3>
</div>

.d7-typo-t02 h3 {
  margin: 0;
  font-size: clamp(40px, 5.6vw, 64px);
  line-height: .96;
  letter-spacing: -.05em;
  font-weight: 400;
}

.d7-typo-t02 em {
  color: #4566d9;
  font-style: normal;
}

<div class="d7-typo-t03">
  <h3>
    Neue Website.<br>
    <span>Klare Richtung.</span>
  </h3>
</div>

.d7-typo-t03 h3 {
  color: #fff;
  font-size: clamp(40px, 5.8vw, 66px);
  line-height: .94;
  font-weight: 400;
}

.d7-typo-t03 h3 span {
  color: transparent;
  -webkit-text-stroke: 1.2px rgba(255,255,255,.72);
}

<div class="d7-typo-t04">
  <h3>
    Klar im Aufbau.
    <em>Persönlich im Ton.</em>
  </h3>
</div>

.d7-typo-t04 h3 {
  font-size: clamp(38px, 5vw, 58px);
  line-height: 1;
  font-weight: 400;
}

.d7-typo-t04 em {
  display: block;
  margin-top: 10px;
  color: #4566d9;
  font-family: Georgia, "Times New Roman", serif;
  font-size: .72em;
  font-weight: 400;
}

<div class="d7-typo-t05">
  <strong>400+</strong>
  <p>Webprojekte seit 2004</p>
</div>

.d7-typo-t05 strong {
  display: block;
  font-size: clamp(76px, 10vw, 118px);
  line-height: .88;
  letter-spacing: -.07em;
  font-weight: 400;
}

<div class="d7-typo-t06">
  <h3>Weniger Deko.<br>Mehr Aussage.</h3>
  <span class="d7-typo-t06__line"></span>
  <p>Eine kleine Linie reicht als Akzent.</p>
</div>

.d7-typo-t06__line {
  display: block;
  width: 46px;
  height: 1px;
  margin: 24px 0;
  background: #4566d9;
  transition: width .45s ease;
}

.d7-typo-t06:hover .d7-typo-t06__line {
  width: 120px;
}

<div class="d7-typo-t07">
  <h3>
    <strong>Neue Website.</strong>
    <small>Diesmal mit einer klaren Richtung.</small>
  </h3>
</div>

.d7-typo-t07 strong,
.d7-typo-t07 small {
  display: block;
  font-weight: 400;
}

.d7-typo-t07 strong {
  font-size: clamp(42px, 6vw, 68px);
  line-height: .96;
}

.d7-typo-t07 small {
  margin-top: 16px;
  color: #697386;
  font-size: clamp(20px, 2.8vw, 30px);
}

<div class="d7-typo-t08">
  <h3>
    Eine Website darf<br>
    <mark>Charakter</mark> haben.
  </h3>
</div>

.d7-typo-t08 mark {
  position: relative;
  z-index: 0;
  padding: 0 .06em;
  background: none;
  color: inherit;
}

.d7-typo-t08 mark::before {
  content: "";
  position: absolute;
  z-index: -1;
  left: -.03em;
  right: -.03em;
  bottom: .08em;
  height: .38em;
  background: #cfd8ff;
  transition: height .3s ease;
}

.d7-typo-t08:hover mark::before {
  height: .68em;
}

<div class="d7-typo-t09">
  <h3>KLARHEIT</h3>
  <p>Wirkung kann auch einfach durch Abstand entstehen.</p>
</div>

.d7-typo-t09 h3 {
  letter-spacing: .14em;
  transition: letter-spacing .5s ease;
}

.d7-typo-t09:hover h3 {
  letter-spacing: .19em;
}

<div class="d7-typo-t10">
  <h3>
    Eine Website für
    <span class="d7-typo-t10__words">
      <b>Menschen.</b>
      <b>Marken.</b>
      <b>Wachstum.</b>
    </span>
  </h3>
</div>

.d7-typo-t10__words {
  position: relative;
  display: block;
  height: 1.05em;
  margin-top: 6px;
  overflow: hidden;
}

.d7-typo-t10__words b {
  position: absolute;
  inset: 0 auto auto 0;
  color: #8ea3ff;
  font-weight: 400;
  opacity: 0;
  transform: translateY(60%);
  animation: d7TypoWords 6s infinite;
}

<div class="d7-typo-t11">
  <h3>
    <span><b>Ideen werden</b></span>
    <span><b>klarer, wenn</b></span>
    <span><b>man sie sieht.</b></span>
  </h3>
</div>

.d7-typo-t11 h3 span {
  display: block;
  overflow: hidden;
}

.d7-typo-t11:hover h3 b {
  animation: d7TypoReveal .6s both cubic-bezier(.2,.7,.2,1);
}

.d7-typo-t11:hover h3 span:nth-child(2) b {
  animation-delay: .06s;
}

.d7-typo-t11:hover h3 span:nth-child(3) b {
  animation-delay: .12s;
}

<div class="d7-typo-t12">
  <span class="d7-typo-t12__spot"></span>

  <div class="d7-typo-t12__content">
    <h3>
      Ihr Projekt verdient<br>
      einen klaren Auftritt.
      <em>Und ein bisschen Charakter.</em>
    </h3>

    <span class="d7-typo-t12__line"></span>
  </div>
</div>

.d7-typo-t12 {
  position: relative;
  overflow: hidden;
  background: #101827;
}

.d7-typo-t12__spot {
  position: absolute;
  width: 280px;
  height: 280px;
  right: -80px;
  top: -90px;
  border-radius: 50%;
  background: radial-gradient(
    circle,
    rgba(69,102,217,.34),
    transparent 68%
  );
  transition: transform .55s ease;
}

.d7-typo-t12:hover .d7-typo-t12__spot {
  transform: translate(-35px,28px) scale(1.12);
}